Multi-platinum artist and two-time Eurovision Song Contest winner Loreen continues her reign as one of pop music’s most captivating voices with the release of her stunning new single, “Gravity”, via Promised Land Recordings. This transcendent track is a sonic exploration of connection, self-discovery, and the invisible forces that shape our lives.

“Gravity” is a masterclass in musical storytelling, blending Loreen’s signature electro-pop style with lush world-music influences. The track’s sultry melodies and introspective lyrics create an immersive soundscape that captures the magnetic pull between longing and intuition. Loreen’s haunting vocal delivery brings a visceral depth to the song’s central themes of trust, love, and surrender to the unknown.

Reflecting on the inspiration behind the track, Loreen shares, “Gravity is about the invisible forces that shape us—the pull of love, the weight of desire, and the quiet voice within that guides us through it all. It’s a song about trust, both in others and in ourselves, and finding beauty even in moments of uncertainty.”

Anchored by the ethereal refrain, “Your gravity, I will follow you,” the song builds on driving rhythms and a rich, layered production courtesy of the dynamic team of Kyle Shearer (Raye, Carly Rae Jepsen, Becky G) and Jesse St. John (Charli XCX, Kim Petras, Brooke Candy). Together, they craft an anthem that resonates with an almost magnetic universality, speaking to the shared human experience of being drawn toward love and life’s greatest lessons.

“Gravity” follows the chart-topping success of Loreen’s smash hit “Tattoo”, which dominated airwaves over the last two years. This latest release marks the third single in a series of 2024 offerings, building on the momentum of “Warning Signs” and “Forever” while showcasing Loreen’s artistic evolution.

With over 2 billion streams to her name, Loreen’s unmatched ability to fuse the personal and the universal is on full display in “Gravity”. This is more than just a song—it’s an invitation to reflect on the unseen forces that guide us, challenge us, and ultimately, define us.

As Loreen carves out this bold new chapter in her career, “Gravity” solidifies her place as a boundary-pushing artist unafraid to delve into the depths of human emotion. This single is destined to join her growing legacy of timeless, emotionally resonant hits.

Prepare to be pulled into Loreen’s orbit—“Gravity” is out now and ready to redefine your playlist!