British indie pop band London Grammar released their latest single, “Kind Of Man”, today. This new track marks the second single from their highly anticipated fourth studio album, “The Greatest Love”, which is slated for release in September 2024.

The band, consisting of Hannah Reid (vocals), Dominic ‘Dot’ Major (keyboard), and Dan Rothman (guitar), collaborated with Seth Tackaberry to write the song. Production credits go to London Grammar themselves, along with Tim Bran (Halsey, AURORA, Birdy) and Jon Hoskins (Post Malone, Melanie Martinez, Khalid). The single is out now on Ministry of Sound.

Hannah Reid, the band’s frontwoman, elaborated on the meaning behind “Kind Of Man”, describing it as a reflection on the darker side of Hollywood’s glamour and the pervasive issue of misogyny. She explained, “Kind of Man is about watching somebody descend into the sort of glamour and slight corruption of Hollywood. The song is obviously about misogyny but it’s about sexism in a tongue-in-cheek way. That’s kind of what I love about the song. I didn’t want it to be melancholic in any way. So, yeah it’s quite an upbeat way of saying that.”

Reid further explored the song’s themes, highlighting the paradoxical nature of certain relationships. “I like the fact that it’s talking about a pattern of relationship where you could maybe expect a man who might not respect you and who might be the exact kind of man to fall in love with you – and it’s kind of that dichotomy.”

“Kind Of Man” maintains a playful tone while addressing serious issues, a stylistic choice that resonates with the themes Reid explored in the band’s previous album, “Californian Soil”. Released in 2021, that album delved into her personal experiences with misogyny in the music industry, making their latest single a continuation of these candid and introspective narratives.

Fans eagerly await the band’s new project, with “Kind Of Man” offering a promising glimpse into the upcoming album’s exploration of complex themes through London Grammar’s signature ethereal sound. With the new single already creating a buzz, the band’s fourth studio album is poised to be a significant release this year.

Make sure to give it a listen below and check out their previous single “House” as well!