The journey of Loreen‘s musical odyssey is nothing short of legendary. From her iconic win with “Euphoria” in 2012 to her triumphant return in 2023 with “Tattoo”, which secured her a historic second Eurovision victory, Loreen’s meteoric rise knows no bounds. She stands as the only woman to claim victory twice in Eurovision history, joining the ranks of the esteemed Johnny Logan as one of the select few to achieve such a feat.

On Saturday, May 11th, at the illustrious Malmö Arena in Sweden, Loreen graced the Eurovision stage once more, treating fans to a mesmerizing medley that included her latest single, “Forever”. The audience, comprised of 15,000 fervent admirers, erupted into thunderous applause, a testament to Loreen’s enduring allure and magnetic stage presence.

“Forever” is a tour de force, a pulsating anthem infused with Loreen’s signature blend of passion and intensity. With its frenetic hi-NRG beat and infectious energy, the song is a testament to Loreen’s unparalleled artistry and boundless creativity. It’s a classic Loreen track, replete with the theatrical flair befitting a Eurovision sensation.

In a recent interview, Loreen opened up about her unwavering commitment to authenticity in her music. “I don’t care about the industry and what it expects from me,” she declared, her eyes alight with defiance. “The biggest mistake out there is when we say ‘The industry, or all people, want us to be like this, so we should be like this’. The price that you’re paying is that you’re unhappy. It’s a big price.”

For Loreen, true success lies in staying true to one’s artistic vision and embracing authenticity wholeheartedly. “Authenticity is just coming out and telling your truth,” she explained. “And if you do it, naturally, your people will come and they will find you. You know, you found me.”

Indeed, Loreen’s music has resonated with audiences worldwide, amassing an astonishing two billion streams. Her Eurovision victories are not merely accolades but reflections of the profound connection she shares with her listeners. Through her music, Loreen invites her audience to join her on a journey of self-discovery and emotional catharsis.

With “Forever”, Loreen continues to push the boundaries of her artistic expression, crafting a song that serves as both a testament to her evolution as an artist and a celebration of life’s most enduring emotion: love. “Tattoo”, as well as her previous single “Is It Love”, laid the groundwork for “Forever”, encapsulating the complexities of human experience. Now, with her new song, Loreen offers a conclusion to that narrative, a declaration of love as the ultimate truth and source of liberation.

Collaborating with esteemed producers and songwriters, including Billen Ted, Zhone, Boy Matthews, Conor Blake, Tom Barnes, Pete Kelleher, and Ben Kohn, Loreen meticulously crafted the song into a sonic masterpiece. Every lyric, every melody, every sonic detail was painstakingly curated to weave a narrative that resonates deeply with listeners.

As “Forever” takes its place in Loreen’s illustrious discography, it serves as a testament to her unwavering commitment to authenticity, creativity, and emotional honesty. With each note she sings, Loreen invites us to embrace our own truths, to revel in the beauty of our imperfections, and to find solace in the eternal embrace of love. In a world filled with noise and chaos, Loreen’s music remains a beacon of light, guiding us towards our own paths of self-discovery and inner peace.

Check out her new single below!