Two-time Eurovision winner Loreen continues to prove her status as a global pop powerhouse with the release of her new single “Echoes”, now officially available via Polydor France. The song, produced by Rami Yacoub (Britney Spears, Ariana Grande, Lady Gaga), marks a stunning new chapter in Loreen’s artistic journey, one that intertwines music, gaming, and cinematic storytelling.

Originally teased as part of the critically acclaimed 2025 video game Split Fiction, “Echoes” captured fans’ attention months before its official release. With its ethereal production, pulsating undertones, and Loreen’s unmistakably haunting vocals, the track played during the game’s emotionally charged ending sequence. Fans of the game quickly speculated that Loreen was behind the mystery voice, and they were right.

Set in a meta-literary world where two authors become trapped inside the universes of their own novels, Split Fiction has sold over four million copies since its launch and earned widespread praise for its storytelling and emotional depth. Loreen’s Echoes doesn’t just complement the game’s narrative; it elevates it, weaving grief, empowerment, and artistic resilience into a sonic tapestry that lingers long after the credits roll.

This release also marks a significant milestone in Loreen’s career: her official signing with Polydor France. Building on the success of “Tattoo” (certified diamond in France) and “Is It Love” (platinum), “Echoes” is the first release under the new partnership, and it’s clear the label sees Loreen as much more than a chart-topper. “She’s ultra-creative, quirky, funny, witty, with a clear artistic vision and point of view,” says Guénaël Geay, General Manager of Polydor France.

Loreen, known for bending genres and breaking boundaries, is currently performing across Europe and will soon share the stage with Kylie Minogue at the Release Athens Festival on July 18th. With “Echoes”, she not only reaffirms her place as one of pop’s most captivating voices but also embraces a multimedia future that bridges music, gaming, and emotional storytelling.

Whether through the thumping euphoria (pun intended!) of her Eurovision classics or the immersive drama of her new work, one thing is clear: Loreen doesn’t just make songs. She creates worlds.

Check out her new single below!